Global searches shot up 40 per cent in the past year, with Google reasserting its dominance in the space with a market share closing on 70 per cent, according to the latest stats from market research firm comScore.
Over 113 billion searches were conducted in July 2009 - a 41 percent increase on the same period last year, with Google Sites attracting 76.7 billion searches, or 67.5 per cent market share.
Yahoo Sites ranked second globally with 8.9 billion searches, nearly an eight per cent market share, and Chinese search engine Baidu took third spot with 8 billion searches, or a seven per cent share.
Microsoft came fourth with just over three billion searches, although it managed to improve the number of searches performed on its sites by a whopping 41 per cent last year - growth only surpassed by Google. It could be that the firm's much-praised Bing technology is finally making inroads in the search space.
However, as the stats clearly show, Google is looking mightier than ever, accounting for over two-thirds of all searches worldwide and improving its numbers by 51 per cent during the period.
It's going to take more than Bing and a Yahoo-tie up to give Microsoft the massive foot-up it needs to challenge its arch rival in this space.
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