Virgin Media has announced that it will premiere a 200Mbit/s broadband service at the Home of the Future show at the Ideal Home show at Earl's Court tomorrow.
Virgin said the service is unlike anything the public has seen before and that the demo would give users a taste of things to come.
To whet the appetite, Virgin said that using the new 200Mbit/s speeds users could download albums in three seconds, an hour's worth of TV in 16 seconds, and entire HD movies in three minutes and 42 seconds.
Ashley Stockwell, executive director of brand and marketing, said such speeds would revolutionise the way in which homes consumed content by enabling whole households to enjoy cutting-edge entertainment, through an array of gadgets all over the home.
"By pushing the boundaries of broadband we hope to drive a change in the way Brits enjoy and experience digital entertainment and exciting new services," he said.
While Virgin has been keen to push the consumer benefits of the super fast speeds, businesses will no doubt also be looking on with interest.
The firm has been trialling the huge speeds in Kent since 2009 and has recently started trials in Coventry too.
Virgin will also be showcasing a wide range of 3DTV content on Sony's 3D ready Bravia model HX903 to demonstrate upcoming developments in the TV space that customers will be able to receive.
V3.co.uk will be at the show on Monday to see the 200Mbit/s trial in action and report back on its performance.
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