With queues still stretching around the block in the afternoon sun, the demand for the iPad showed no sign of abating, or putting an end to the bizarre need to whoop, holler and cheer when you leave with the device.
Apple's blue-shirted crew informed us they were confident stocks would last for the day, and probably for the weekend, although one did say that if the demand didn't drop off they could be out before Sunday evening.
V3.co.uk was down at the store to speak to some of the first eager customers this morning.
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