With queues still stretching around the block in the afternoon sun, the demand for the iPad showed no sign of abating, or putting an end to the bizarre need to whoop, holler and cheer when you leave with the device.
Apple's blue-shirted crew informed us they were confident stocks would last for the day, and probably for the weekend, although one did say that if the demand didn't drop off they could be out before Sunday evening.
V3.co.uk was down at the store to speak to some of the first eager customers this morning.
PUBG news and updates: November's Update #23 to bring new Skorpion pistol and changes to blue zone visibility
Genuinely useful side-arm coming to PUBG in Update #23
Asda, Morrisons and Tesco in the frame for checkout facial recognition technology
Research opens up new possibilities for structural batteries, where the carbon fibre forms part of the energy system
Another shape could have indicated hard-to-detect particles