The upcoming FIFA World Cup tournament could mark a key stage in the development of the mobile internet, as fans look to their handsets to give them up-to-the-minute information on their team's performance, according to market research firm Nielsen.
Roger Entner, senior vice president for research and insights in Nielsen's telecoms practice introduced some new research into how people might consume the beautiful game today.
"The Beautiful Game, or joga bonito as the Brazilians say, is coming to mobile," he wrote.
"When asked how they intend to follow the World Cup, fans chose mobile with surprising regularity. Globally, 21 per cent said they would get at least some of their information from the internet via their mobile devices and nine per cent said they would get it through applications on their phones."
However, it seems Europe is lagging behind the rest of the world when it comes to mobile data usage.
Twenty three per cent of those in the US said that they would use their mobiles to get World Cup information, which amazingly is higher than the highest European country - in this case Ireland with 18 per cent.
Brazilians are twice as likely (21 per cent) to get World Cup information from their phones as Argentines (10 per cent), according to Nielsen's report.
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