Oracle executives have admitted the firm has yet to fully unlock the potential of cloud computing, with customers remaining deeply concerned about privacy and compliance issues.
Rich Clayton, vice president of BI and Performance Management at Oracle told V3.co.uk that BI is one of the fastest growing areas in the IT market and explained that offering it as a cloud-based service could provide many advantages for customers.
"Cloud can provide options [in the BI environment] to help virtualise systems and manage complex environments, but customers are still concerned over privacy and compliance," he said.
However, it's still unclear exactly what Oracle's strategy in this area is. Clayton argued that the software giant will continue to provide customers with integrated "solutions and applications, not tools". The distinction between a 'solution' and a 'tool' seems a little spurious to us.
Ronan Miles, chair of the UK Oracle User Group, was critical of the way in which cloud has been marketed by software makers - although he fell short of mentioning Oracle specifically - arguing that it has not been promoted to businesses in the right way.
While acknowledging that this is an area which can be improved, Miles added that cloud is gaining exposure and its presence in the media has enabled companies to become familiar with technology.
Oracle is not the only company trying to find its bearings with cloud. Rival, SAP has yet to find the balance between what customers want and how they can deliver it.
The company's on-demand enterprise resource planning (ERP) suite, Business ByDesign, has been plagued with problems.
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