Judging from some of the news stories hitting the virtual newsstands this week, you'd be forgiven for thinking the BPI had taken a new tack of going directly to Google to ask the search giant to remove individual links to illegal downloads of music.
However, this is in fact nothing new, as the BPI has been issuing complaints to Google on this matter since 24 March, routinely asking the company to remove links in its search index to sites that infringe the copyright of its members.
Google appears to publish digital millennium copyright act (DCMA) complaints it receives (from the BPI and all other groups) on chillingeffects.org but has issued a statement on this event, given the level of coverage it has received.
"As a company that respects the rights of copyright holders, we will continue to take the lead in providing state-of-the-art DMCA tools and processes for all copyright holders. We cooperate with copyright holders to promptly remove any infringing content." it said.
A chillingeffects.org search of complaints sent to Google makes for some interesting reading too, with notices being submitted from everyone from the International Cricket Council, The New York Times and even The Church of Scientology.
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