Researchers at Nielsen are calling the Apple iPhone the 'most desired' handset for mobile users, despite the Android operating system winning much support.
In new research, Nielsen said that although Android was 'soaring' in use, it was the Apple handset that was most beguiling to users.
In a survey of US mobile users that were considering getting a new handset, Nielsen found that the majority favoured the iPhone.
Ninety per cent of current iPhone users said that they would stick with the Apple phone, while 21 per cent of Android users said that they too would make the jump. Just under a third of Blackberry users said the same.
The figures come just a day after analyst house Canalys reported huge growth in the Android platform. Global year-on-year shipments of smartphones with the Google-backed operating system had grown by 886 per cent in the last quarter, the firm said.
Although the Nielsen stats are US specific, smartphone trends in the region are to an extent mirrored globally, according to Canalys.
"By 2013, smartphones will grow to represent over 27 per cent of shipments worldwide, with the proportion in some developed markets in Western Europe surpassing 60 per cent and 48 per cent in North America," said senior analyst Pete Cunningham.
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