The UK's digital champion Martha Lane Fox has admitted that there is "no money" available to help with her Race Online programme designed to get almost 10 million new people online, but insisted this would not stop the project coming to fruition.
Speaking to The Guardian, Lane Fox demonstrated that can-do, big-society attitude David Cameron was clearly hoping she would bring to the table.
"There is a massive amount you can do. You can make big inroads without having to spend money. Big organisations like Sky, the BBC, McDonald's, Comet [and] libraries are making very substantial commitments to get people online," she said.
Lane Fox also said that supermarket chain Sainsbury's will be holding courses in computer training in its supermarkets while Comet will hold evening sessions for older members of society to pose questions they may normally be scared of asking.
"This is good business. This isn't CSR [corporate social responsibility]. Not all Sky customers take up its broadband, for example, and for Sainsbury's, the more activity they can get going on in their stores the better," she added.
Not one to stick her head in the sand, Lane Fox also acknowledged that some of the 10 million people she is charged with getting online may not actually want to use the internet, but clearly remains passionate about the mission she has been set.
"It is difficult to talk about it without sounding like a metropolitan arse. I'm not a crazy cyber-utopian but I do absolutely believe that one of the most instant and helpful tools that people can be given is access to and space to use the internet."
While Lane Fox is clearly the right sort of woman for the job - passion, knowledge and a healthy dash of can-do chutzpah - the lack of funding, coupled with Britain's already creaking broadband infrastructure, could prove her undoing.
Jeremy Hunt has already pushed back the deadline for giving everyone in Britain access to a measly 2Mbit/s to 2015 while the market giants seem reluctant to expand into poorly served areas as the government would like.
This could mean that even if Lane Fox cajoles these 10 million souls into trying Facebook or shopping online the speeds they are confronted with on their first foray could be the final clincher on them turning their backs on the internet for good.
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