V3.co.uk took a trip to the Far East recently to check out the latest trends in one of the world's most advanced mobile markets.
Confounding reports that Japan has resisted its appeal thus far, we found the iPhone and iPad dominating retail space in many large electrical stores. It has also been heavily pushed on TV and other media channels.
Touchscreens aside, the top sellers are still clamshell-style phones with a more boxy, less curvy design which makes them ideal for customising with the latest decorative stickers, of which there are literally millions.
You can be sure that a visit to your local electrical store will be eventful. Downtown in any major city will usually be rammed with stores, all populated with shouting assistants paid by the major operators to beckon you in with their 'amazing' deals. The benefit of being English, of course, is that you'll usually escape their attention.
Japan certainly loves its mobile phones, or keitai. Even the buildings are mobile shaped.
There are no shortage of handsets, or marketing pamphlets, to choose from
Mobile billboards are not an uncommon site in central Tokyo
The iPhone 4 is winning the battle for retail space in the bigger electrical stores
Phone decoration accessories are also big business
You can even have your phone customised at a dedicated 'decoration' counter
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