It's annoying when big name spokespeople from the tech industry fail to live up to their billing. Here at V3.co.uk we're under no illusions that every vendor has an agenda, but sometimes it's a little disappointing that they pursue that agenda so ruthlessly at the expense of more considered and, heaven forbid, neutral opinion.
So it was that Google's head of solution engineering Xenophin Lategan took to the stage at IP Expo in London today to tell us that, you guessed it, cloud computing is brilliant.
"A lot of big enterprises have looked at SMEs using the cloud and wondered why they aren't getting the sort of advantages they are getting from cloud services, such as new features being instantly added all the time," he said.
"There are lots of social trends that favour the use of cloud computing as broadband connections become almost ubiquitous, all helping to drive the understanding of the technology."
Lategan explained the benefits of using hosted cloud services on a platform open to developers, allowing new services to be created and adopted all the time rather than having to wait for a single vendor to create and update existing systems.
He also backed the use of HTML5, and said that Google is satisfied with the adoption of Chrome in the battle with Microsoft.
"The use of HTML5 allows the creation of really rich applications, and Chrome has 80 million users in just two years since its launch. We're very happy with that," he said.
Now, all of this is fine and dandy but haven't businesses woken up to the benefits of the cloud yet? It was certainly a little surprising to see Google still in such a hard sell mode, although this, of course, is partly the secret to its amazing success.
Lategan's comments were also a shot across Microsoft's bows, although in a rare moment of reflection he stressed that the move to a full cloud environment has a long way to go and that some companies will remain with on-premise systems.
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