Various newswires have reported the "news" that HP is to make its forthcoming Palm Pre 2 smartphone available SIM-free. In other words, the vendor is going to sell the handset directly to buyers, as an alternative to buying it through a mobile network operator.
Some online reports have further speculated that HP is aiming to copy Google's earlier strategy of selling its own-brand handset, the Nexus One, directly.
However, these commentators seem to have overlooked the fact that Palm, which was acquired by HP earlier this year, has operated its own online store for years, selling not just the company's smartphones, but also its older PDAs, plus accessories for all of these devices.
To be fair, the current Palm Pre models are exclusive to one carrier in some territories - such as O2 in the UK - but Palm selling its own devices direct is no revelation.
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