Google clearly hasn't given up on its dreams of making it big in social networking space.
Despite the headache-causing launch of Buzz, and the failure of its Orkut service to really take off - except, bizarrely, in Brazil - it has announced a change to its data delivery policies, essentially curtailing Facebook's ability to import data from Gmail.
The move means that where usually members of Facebook can find other contacts on the site through contacts that already exist within their Google email account, they will now no longer be able to, unless Facebook repays the favour to Google.
The move clearly underlines that the search giant has had enough of giving Facebook this free ride on its information, as a fairly straight-to-the-point statement made clear.
"Many other sites allow users to import and export their information, including contacts, quickly and easily. But sites that do not, such as Facebook, leave users in a data dead end," the statement said.
"So we have decided to change our approach slightly to reflect the fact that users often aren't aware that once they have imported their contacts into sites like Facebook they are effectively trapped."
These changes will see Google altering its data sharing API, Google Contacts, so that only sites that allow their data to be accessed and passed on in the same manner as Google can use the firm's information, undermining Facebook's current data tactics.
Facebook has remained tight lipped thus far on the changes Google is to make, but there's no doubt the battle for the social networking space looks set to hot up in 2011 as information on Joe Public becomes ever more in demand.
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