It's perhaps of no great surprise then that analyst firm Forrester has revised its sales forecast for the US tablet market upwards, increasing it to 10.3 million during 2010 (more than three times its original prediction) and up to 24.1 million in 2011.
Forrester expects the bulk of the sales to come from iPads, despite new challengers entering the market, including RIM's PlayBook, various Android and Windows devices and tablets running on Nokia and HP platforms.
"The lion's share [of sales] will be iPads, and despite many would-be competitors that will be released at CES, we see Apple commanding the vast majority of the tablet market through 2012," said report author Sarah Rotman Epps in a blog posting.
Rotman Epps explained too that Forrester has reassessed how regularly tablets are likely to be replaced by users. The analyst concluded that as lifestyle devices they are likely to ape the replacement rates of MP3 players or iPhones rather than those of PCs, again boosting sales.
"Although they are certainly used for productivity, tablets are proving themselves to be lifestyle devices at home and at work, and we think consumers will upgrade to newer models more rapidly than they would a more utilitarian device," she said.
"We think a significant number of first-generation iPad buyers will buy iPad 2 when it comes out this year. Many first-gen iPads will end up entertaining the kids in the back of the car while Mum and Dad get the shiny new (likely Facetime-compatible) model."
While referring directly to the US market, it seems fair to expect a similar trend to occur across Europe and the UK, with tablet sales rocketing in these regions as well.
No doubt executives at everyone but Apple involved in the tablet game will be hoping Forrester have got it wrong and that their slew of new devices will help saturate the market.
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