As an average eBay user, I've noticed a change in customer focus over the last few years. Three or so years ago it was an auction house for private individuals to shift their unwanted products and for customers to take the risk on bidding for these items. You rarely saw new stuff, it was nearly always second hand. These days, it's more like a marketplace or shopping mall. More new products than second hand, more dealers than private individuals and too many 'buy now' options. More worryingly is that people use eBay as some kind of key shopping portal and I've noticed that, as people do not like to be outbid, they'll often bid more than that the price of the goods from online stores. Why? Simply order from Amazon, Play.com or a reputed retailer.
GarageSale 4 is a superb Mac-only eBay management tool that will enable you to design your auctions, choose from one of the many supplied templates, watch your auctions, handle your post-auction transactions and much more. As you can imagine for a Mac product, it's visually pleasing and is a pleasure to use. Alternatively, try iSale.
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