Questions about the security, reliability and scalability of cloud computing technology have hampered widespread adoption for years.
For example, one of the biggest questions on the tip of many firms' tongues when considering cloud revolves around their data security.
These concerns stem from recent revelations regarding intelligence agencies, such as the NSA and GCHQ's mass surveillance practices, following the PRISM scandal.
While these questions are important, they were not top of mind for a group of IT chiefs attending a V3 roundtable event on Thursday.
During the event looking into agile business practices, hosted in conjunction with Sungard Availability Services, the CIOs agreed that underlying these security and technical issues is a more fundamental worry about the survival chances of those vendors creating and selling cloud services.
BSkyB enterprise architect Trevor Hackett argued that using cloud service providers' technology is tantamount to entrusting your entire IT environment to them and trusting they will be there to provide support.
"When using a cloud service provider you have a vested interest in the company as if they go bust you face disaster," he said.
"[As a result] for BSkyB there is a belief cloud can do some functions, but there's a nervousness by CTOs about moving critical processes to it."
Ealing, Hammersmith and West London College head of systems Martin King mirrored Hackett's argument, pointing out that even former powerhouse players in the technology space may not be secure.
"There are changes that destruct an industry, like Netflix in the entertainment industry. This is happening across IT," King said.
"Every great leader has its fall. Take Microsoft with the tablet, they ignored it. Look at them now. This can happen with any technology."
Group service delivery manager for Ratcliffe Groves Partnership Nick Ioannou added that the turbulent nature of the industry, coupled with the benefits cloud can provide, is putting IT managers between a rock and a hard place when choosing which provider and service to invest in.
"Looking at how much something costs is difficult and trying to figure out the true cost is impossible. We know every time we buy something and pay money, in a few months something better will come out. Then people will ask why did you buy the old one," he said.
BSkyB's Hackett agreed with Ioannou, adding that the disruptive, fast-moving nature of the industry is forcing IT managers to take a potentially lethal leap of faith.
"The people riding out really disruptive changes won't have spent time doing user surveys as people wouldn't understand what the new technologies are. They require you to take a leap of faith," he said.
Cloud is one of many technology areas in a state of flux. Traditional hardware makers have also been struggling to compete in the smartphone market.
Even former enterprise heavyweight BlackBerry has come worryingly close to collapse and has been forced to adopt a cut-throat recovery strategy, designed to make the firm cash-flow neutral by the end of the fiscal year.
The experts' cloud concerns are one of many insights to come out of V3's Agile Business roundtable. Check out V3's live blog for a more thorough overview of the debate.
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