Investor earnings calls are often a good chance to get a hint of what major corporations are planning for the year ahead.
Apple's earnings call on Monday was no different, with analysts and investors alike prodding and poking Apple's chief executive Tim Cook with queries as to how exactly he plans to revive Apple's slightly declining profit margins.
V3 has rounded up some of Cook's most interesting insights for the coming year and what they mean for the firm.
1. "It's unclear whether we will have enough [iPad Mini 2s] for the quarter"
Apple announced the iPad Mini 2 last week. The device has had its internals substantially upgraded, chief of which is the new, high-resolution Retina display. However, kit like this doesn't come cheap and it takes some pretty exotic and expensive metals and minerals to manufacture.
Cook admitted last night that there could indeed be supply problems for the new device, hedging his bets by adding: "You really don't know the demand until after you start shipping and so we'll see how that goes. But I think we'll do fairly well with iPad [Air]."
While screens would seem the most likely cause of any delay Cook also highlighted the rising cost of both RAM and NAND flash memory, both clearly crucial to all of Apple's hardware products.
2. Apple has a "close working relationship with the carriers in China and the government"
China is a notoriously difficult country to break into for technology companies, with cheap knock-offs and strict regulations acting to hinder foreign firms.
However, Apple has taken many steps this year to improve its relationship with the country after a number of controversies including knock-off chargers causing iPhone explosions and less-than-satisfactory warranty policies for Chinese customers.
Tim Cook has made several visits to China this year, and said he was pleased with the results coming out of the country. The firm made 24 percent gains in China quarter-on-quarter and is six percent up on where it was a year ago, making $5.7bn from Chinese consumers.
3. "We see significant opportunities ahead of us in both current product categories and new ones"
Phones, tablets, laptops and desktops - those are Apple's four biggest areas of earnings. While it's of course not unprecedented that the firm will try to branch out to new product categories, the mystery lies in what exactly Apple will do
V3 has already discussed the potential for an iWatch, but it should not be forgotten that Apple could also be looking to expand its content consumption offering as firms such as Amazon, Netflix and Google all ramp up their own movie and TV packages.
With that, fully-fledged Apple TVs are also expected for next year, although the relatively muted success of the current set-top box version of the device does add some doubt to this.
4. "Some people were reading rumours that the entry phone would be the 5C, but that was never our intent, obviously"
Apple launched two brand-new iPhones earlier this month to much fanfare. The high-end iPhone 5S (£549) went on sale at the same time as the slightly cheaper iPhone 5C (£469), although the latter was nowhere near as cheap as many had expected.
But Apple had that in mind all along and instead relegated 2011's iPhone 4S (£349) to "entry-level" status. Cook added: "We see the 4S as our entry iPhone offer that gives somebody the ability to access the entire ecosystem with a fantastic product. And we clearly understand that there is elasticity in that market and we'll move accordingly."
The elasticity Cook speaks of is the potential to eventually place the 5C into the entry level category when components are cheap enough. Gartner analyst Carolina Milanesi told V3 she thinks Apple will release brand-new entry level devices "when they can do it without compromising the experience", something which Apple has never been willing to do.
5. "We had our best education quarter ever"
The potential for Apple products to be used in education has been growing ever since the launch of the iPad. Highly popular in many schools across the US, Cook claims the iPad now has 94 percent of the education market for tablets, claiming over $1bn in revenue in the educational market for the first time.
"It's sort of unheard of," Cook continued. "I have never seen a market share that high before. So we feel like we are doing really well here and feel great to be making a contribution to education."
One of the iPad's key strengths for educational purposes isn't just the hardware, it's Apple's growing influence in the reference book market. With more high-profile publishers such as Pearson getting on board to adapt their textbooks to the iPad - by adding animations and interactive diagrams - Apple's dominance shows no sign of abating. Android has some serious catching up to do if it is to make inroads into this area.
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