DALLAS: Data warehousing and big data analytics giant Teradata unveiled a big departure from its norm with the introduction of a completely new monthly subscription cloud service.
The Teradata Cloud platform will eventually be a replica of the type of services the firm offers on-site, but in the form of a public or private cloud.
Teradata's commitment to cloud is a departure from its old policy, according to The Data Warehousing Institute industry analyst Philip Russom. He explained to V3: "There was a time where the official Teradata policy was ‘you will have one instance of Teradata'. If you look at Teradata today it's the complete opposite of this.
"It now has an incredibly diversified product line. In the old days, it was Data Warehouse and a few hardware models to go along with that. Now it has around 15 product lines and for those of us who have been with Teradata for years, it's a huge change."
There are a number of key advantages that businesses already entrenched in Teradata's numerous analytics, marketing and warehousing platforms should find quite attractive. However, Teradata's cloud offering may also tempt some businesses which have so far not embarked on any big data projects.
Russom said, "there are a lot of organisations and people who are totally new to BI [business intelligence], data warehousing and analytics."
He continued: "For them, a cloud-based system is great. It's hard enough to learn a new skill, and it's even harder to put together all this hardware, do all the system integration and integrate all the software. If all of that's been done for you on the cloud, it makes things a lot easier," he said.
For well-established consumers of big data, he said the monthly subscription model would encourage experimentation and innovation from firms not wishing to commit to large amounts of hardware for what could be an unsuccessful project.
"Teradata users, as sophisticated as they are, still haven't done everything. Imagine trying out something new on this third-party cloud," he said.
Russom expects Teradata's foray into cloud services to be a success: "They've done their research," he said. He also envisions significant uptake among individual departments within businesses, thanks to the lower monetary and commitment costs associated with subscription models.
The service is currently only available hosted in the US, so businesses in Europe will have to decide whether they want to commit to a service based across the Atlantic.
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