In the midst of a bid to go private, Dell's strategy to become more than just a hardware firm begins to take centre stage.
As company founder Michael Dell attempts to take his namesake off Wall Street, questions about the future of Dell loom large. The company has long moved past being just a PC maker and has now begun to take shape as an 'end-to-end enterprise solutions' firm.
Dell's transformation has been in the works for the last three to four years. The company began buying up smaller enterprise-focused software firms and their strategy started to take form and those involved in this process are confident the move from Dell will pay off.
"I was part of SonicWall and when I looked at Dell I thought to myself that Dell was this PC firm. But very quickly I found out that Dell does sell PCs, but they have this other group, the enterprise systems group," Patrick Sweeney, executive director of product management at Dell SonicWall, told V3.
Through acquisitions like SonicWall, Dell was able to bring software into its business offerings. The move meant that Dell could offer both software and hardware that leverage each other to offer complete solutions.
According to Matt Wolken, executive director and general manager of information management for Dell Software, the leveraging of both hardware and software gives Dell an advantage over competitors such as HP.
"We used to have people talk only about hardware and now we have people talking about solutions. We now have all these products and services, so we don't have to say 'here is your server, you figure out what to do'," Wolken told V3.
"Now we are saying: 'You have a bunch of problems, why don't I offer you a complete answer.' Isn't that a better solution than just giving you a server?"
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