The appointment of Marissa Mayer as chief executive of Yahoo has taken many by surprise, as Google employee number 20 had been at the search giant for 13-years and was a core member of its upper management.
However, as the saying goes, first you get the money, then you get the power, and Mayer was probably excited by the idea being in charge and answerable to no-one (except he firm's shareholders) having spent years working for others at Google.
Heading to Yahoo is a bold move, though, with the firm a shadow of its former self and its track record with chief executives is terrible, to put it kindly.
Mayer has bags of experience at a large internet firm, thanks to her time with Google, and others in the industry have been quick to praise Yahoo for its appointment.
"Marissa is a great choice for Yahoo," said HP chief executive Meg Whitman, another notable female chief in technology.
"She's a talented and creative executive. Yahoo is one of Silicon Valley's great brands and I'm sure that Marissa's leadership, intelligence and passion will guide them to a bright future."
However, analysts have sounded a little more caution, questioning whether the skill sets Mayer possesses are the right fit for Yahoo.
"Yahoo needs a strategic visionary, not a product engineer. Yahoo's fundamental problem is that it has too many disparate products with no clear unifying thread that ties them all together," wrote Forrester analyst Shar VanBoskirk in a blog post.
"Mayer's background is in product development, not corporate strategy, not marketing, not brand definition, the areas where Yahoo has the most critical need."
VanBoskirk added that yet another leader at the firm would likely lead to another shift in strategy, at a time when it needs to focus on a single goal and stick to it.
"I count four different strategies over the last four years. Late Jerry Yang era Yahoo was all about building Yahoo as a provider of ad management technology and a portable social ID for consumers," she said.
"Bartz-era Yahoo refocused the company on being 'the best media company in the world'. Then, Thompson re-introduced Yahoo shopping and Yahoo as a commerce technology provider."
"Now, Yahoo seems to be chasing a new vision: one which emphasises individual Yahoo products, over a big-picture brand."
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