Newly merged Fujitsu/Siemens computer company has made the UK market its prime objective when it commences operations in October.
At a European press conference in Frankfurt today, Fujitsu and Siemens officials outlined the company's new business strategy for on the first of October this year.
The company, which will be headquartered in the Netherlands, will be run by two presidents: Winfried Hoffmann, currently president of Fujitsu Computers Europe; and Robert Hoog, currently head of Siemens Computer Systems Division.
Hoffmann will be responsible for sales and marketing activities, while Hoog will be responsible for products and supply operations.
According to Hoffmann, the UK market is one of the company's number one goals.
"We are not currently good enough in this market," he said. "We are going to change our approach. We now have the number one position in Germany with 26 per cent market share, but watch us in the UK. We will get our act together and we want to create a one billion pound company there," Hoffmann added.
He said that part of the UK strategy will include targeting value added resellers (Vars) and the expansion of a deal with British Telecom, which involves the sale of PCs over the Internet. Further details are expected during the next few weeks.
Executives from both companies were evasive in giving details about which products would continue in the new company's portfolio.
Hoog explained: "We have started our product roadmap and supply chain integration. We do have some product duplication but this will be sorted in the months to come."
He said that in the short term, both Siemens and Fujitsu's eight way server product lines would be continued, but in the future a single product line would prevail from Siemens.
He also said the company plans to launch a high end Unix product line later this year. Details of the launch were not available, but Hoog said it would "significantly improve" the company's enterprise position in Europe.
Siemens has signed up to take Solaris from Sun to run on Intel servers, but insiders say it is considering defecting to the IBM Monterey initiative.
No immediate job cuts are expected further to the 1,300 already announced when Siemens embarked on its two year restructuring plan back in February this year.
Hoffmann said the company intends to aggressively improve its operational performance during the first year of business and expects to grow revenue by around 25 per cent to more than €7.5 billion and reduce expenses as a percentage of revenue by three to five points.
"The ultimate success of our company will be measured in terms of customer satisfaction - only with fully satisfied customers can we achieve profitable growth and reach our goal of becoming the number one in Europe," he said.
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