An new global seal of approval for online merchants has launched with the backing of leading Internet industry groups.
The Clicksure Quality Standard for Ecommerce programme is supported by the Internet Watch Foundation (IWF), The Internet Content Rating Association (ICRA) and Derek Wyatt, Labour MP and co-chair of the All Party Internet Committee.
Christopher Upton, managing director of Clicksure, said: "Our object is to help small and medium businesses become quality ecommerce providers. We are not there to identify problems, but to promote good practice."
A major role of Clicksure will to be help companies use the Internet to expand export opportunities.
The scheme was developed using ISO9000 guidelines adapted for electronic businesses. Like the Which? scheme announced last month, companies must adhere to standard trading laws, but Clicksure also demands levels of quality from businesses in their back office systems to meet performance requirements.
Companies must go through a lengthy process to gain the Clicksure seal, including £50 for the self assessment process, £600 to apply for certification and £50 each year to maintain that certification.
Bookstore Blackwells is the first company to achieve certification ahead of the scheme's official launch in October.
Clicksure has an advisory council that will carry out regular checks on the companies to ensure they continue to meet all the necessary requirements.
The council is chaired by Derek Wyatt and includes members from the Ecommerce Policy for the International Chamber of Commerce, the Internet Providers Association and the Consumers' Association.
The Consumers' Association launched its Which? Traders scheme last month aimed at assuring shoppers of a merchant's reputation and providing support for disputes.
Source: VNU Newswire
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