Rob Coupland has been with TelecityGroup since 2007 and has over 15 years' experience in the telecoms and technology industry. Before joining Telecity he worked at NTL Business, and prior to that spent 12 years managing Cable & Wireless' business networks, hosting and convergence businesses.
Coupland is now responsible for managing the huge European real estate that comprises Telecity's datacentres. The company was one of the first to adopt the EU Code of Conduct for Datacentres, and has now been awarded Corporate Status by its administrators, of which Coupland is rather proud.
The adoption of such a code is important, according to Coupland, as the datacentre is becoming increasingly important to business, and must be trusted to run at the best of its ability.
"The role of the datacentre in today's economy has become critical. We live in a 'digital economy' and datacentres are at the heart of that," he said.
"There is an increasing focus on the sector as a whole, and recognition of the role we play is becoming more widely understood. The mission-critical nature of what we do has always been at the forefront of our priorities, and we now add energy efficiency and power management to that list. We have a much higher profile now, and there are additional responsibilities that come with that."
Coupland explained that signing up to the code has many benefits, particularly in terms of keeping a lid on the amount of energy that datacentres consume.
"The Code recognises that datacentres are heavy consumers of energy and, with the central role they play in the digital economy, the issue is likely to continue rising up the political agenda," he said.
"The Code provides businesses with a sensible, practical and applicable set of measurements to improve efficiencies, helping to minimise the environmental impact of datacentre operations as well as having a beneficial effect on the bottom line.
"There is an increasing focus on energy efficiency in business as a whole and, by applying the code, organisations have the opportunity to demonstrate concrete actions towards improving the environmental efficiency of their datacentres to customers who, in turn, are having to meet their own targets."
Coupland argued that there had been mixed messages in the past about how to go green, which had caused a lot of confusion. But, by studying the Code, more companies have been able to properly develop best practices.
"In the past, the majority of energy efficiency initiatives within the industry took the form of unco-ordinated vendor-specific product and service announcements. This has led to confusion about what represents best practice, as well as mixed messages and accusations of industry 'greenwash'," he said.
"It is important that the industry works together to define the next generation of standards, and the Code is a significant event in this journey. It is industry generated, and has successfully galvanised the industry towards producing effective standards and operational targets."
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