Under pressure from online market leader Amazon, bookseller Barnes & Noble has signed an agreement with Microsoft to promote its barnesandnoble.com online store on Microsoft?s MSN.com.
Barnesandnoble.com will be the exclusive online bookseller on MSN Shopping. The online bookstore will also be promoted on other MSN sites, including the travel site Expedia, MSN Small Business, and on the WebTV Network. Financial details of the ?multimillion dollar? deal were not disclosed.
Up to now, ?bricks and mortar? bookseller Barnes & Noble has attempted in vain to catch up with the momentum of Amazon, which has concluded similar deals with other Internet portal sites such as AOL.com, Yahoo and Netscape Netcenter.
?Just because [Barnes & Noble] got a deal, does not mean that it?s a good deal,? cautioned Barry Parr, director of Internet and ecommerce strategy at IDC. ?My guess is Barnes & Noble needed this more than Amazon did. The key question is: did they overpay??
With most of the major portals already signed up with Amazon, this was a deal that Barnes & Noble really needed to make, he added.
The financial details of such agreements are generally not revealed. However, sources say Amazon is paying one portal site 90 cents for each Internet user who comes to its site from this portal.
Parr said the Barnes & Noble deal bodes well for Microsoft?s long suffering attempt to make money from MSN.
Source: VNU Newswire
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