Andy Grove is the top man at Intel, which apart from dominating the microprocessor business is one of the most profitable companies in the world.
He'd be worth listening to anyway if he was simply recounting his experiences over a 30-year career in the computer industry. But this book has an altogether more interesting purpose - Grove is out to transform the way business people respond to change.
What Grove is particularly on about is what he calls 'strategic inflection points' - big industry-shattering shake-outs that can leave established players broken and new entrants dominating the field.
According to Grove, instead of coming in with a bang, most of these changes 'approach on little cat feet'. The greatest danger is failure to respond decisively enough. 'Most companies don't die because they are wrong, but because they don't commit themselves'.
Unlike most management books 'Only the Paranoid Survive' is exceptionally well written. Expect quotes from it to grace discussions and memos in your organisation real soon.
Only the Paranoid Survive, by Andrew S. Grove
Published by Doubleday, ISBN 0-385-48258-2 http://www.bdd.com/currency
This page created by Ian Stobie [email protected]
Last modified 13 Feb 97
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