Will PCs or TVs dictate the way we do our shopping? WH Smith, which has just launched its own Internet service, has decided to back both horses. WH Smith, which announced its own free access ISP and portal earlier this week has signed up with digital interactive TV service Open to establish a book selling channel.
Open is due to go live in September. It is a joint venture between BSkyB, BT, HTSBC and Matsushita of Japan.
WH Smith plans to expand the bookselling service to educational and stationery products eventually. The move means that it will be able to pull in consumers on line and via interactive TV.
WH Smith is one of six new Open suppliers that have been announced, including Going Places, part of Airtours, which will create a travel channel, Abbey National, Manchester United, the Press Association and Yellow Pages. Abbey National has joined as the second bank available to Open users, alongside Midland Bank.
When Open launches account holders with both banks will be able to check balances, pay bills and transfer funds from one account to another via their TV.
Source: VNU Newswire
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