Apple's upcoming World Wide Developer Conference could bring big news for its smartphone users and disheartening news for its long-time Macintosh user base.
We already know part of what will be announced when Apple co-founder and chief executive Steve Jobs takes the stage next week in San Francisco's Moscone Center.
The company revealed the new version of the iPhone OS earlier this year, and said that the firmware would reach handsets this summer.
Given the schedule Apple has used with the iPhone since its 2007 debut, late June is the likely period for a release and it's nearly a given that Jobs will set an official release date some time during the keynote.
Also close to a sure thing is the introduction of the next iPhone model. Apple dominated headlines after the leak of a prototype handset and the company's subsequent efforts to retrieve the device from a tech blog that purchased it.
One product that will not dominate the WWDC headlines, however, is Mac OS X. The operating system behind Apple's flagship computer line has already been removed as a category from the show's Design Award competition, and there has been little news of late regarding a successor for Snow Leopard.
That OS X and the Macintosh no longer dominate the show is understandable. The iPhone has been one of the most sought-after electronic devices on the planet since its release in 2007 and a huge press draw.
The handset has also been a cash cow for Apple, generating revenues not only from hardware sales but from increased traffic to the iTunes service and Apple's App store, which has already served up more than one billion downloads.
Just a few years ago Macintosh sales were responsible for the lion's share of Apple revenues, but now they're not even the company's biggest earner. The iPhone brought Apple more than $5.4bn in revenues in its most recent quarter, compared to $3.7bn from Mac sales.
The new pecking order has been established for Apple's software development dealings, both internally and with its developer partners.
The Mac OS has been overshadowed dating back to development of the first iPhone when the release of Leopard was pushed back because developers were moved to help with the fine-tuning of the iPhone software.
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