Fujitsu is moving with the times and adjusting its product portfolio to reflect the new realities of corporate IT, according to the firm's client programmes director in EMEA, Christian Bock.
This new focus is on products and services aimed at a more distributed workforce, while the back-end infrastructure is becoming more centralised through technologies such as cloud computing and virtualisation.
"Over the last three years, we've harmonised our worldwide product portfolio, discontinuing the consumer laptops, for example, and standardising on the Lifebook business brand in Europe, Japan and the US," explained Bock.
However, much of Fujitsu's new focus is around virtual desktops, which the company sees as a key technology that can address many of the issues facing customers today, including security, remote working and cutting the costs associated with providing a desktop environment for workers.
One result of this is the firm's introduction of zero client technologies, so called because they are even 'thinner' than conventional thin client devices, serving as simply a remote display for accessing a virtual desktop running in the datacentre.
The most recent of these is Fujitsu's Portable Zero Client, announced earlier this month, which is a USB device that can be used with any Windows PC or laptop to access a virtual desktop session securely and remotely.
Fujitsu sees this product fitting neatly with two emerging requirements from enterprise customers: the trend towards employees using their own hardware; and how to address the thorny issue of provisioning offshore workers, or temporary staff who may be employed by the company only for a brief period.
A growing trend in the US is 'bring your own PC', where companies provide staff with a budget to go out and source their own laptop instead of providing a company-approved unit, according to Fujitsu.
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