The internet is brimming with location-based services news this week, as the world's largest social networks launch new offerings and the niche players make significant product updates.
The news is all ahead of the South by South West (SXSW) Interactive festival taking place in Austin, Texas over the next two weeks.
SXSW is one of the largest US festivals, and has been focused on emerging technology since 1994. Twitter made its debut there four years ago, and speculation has been mounting that SXSW will be buzzing with geo-location news this year.
Social networks leaking product news to the press, as well as some more concrete announcements, are indicators that this could indeed be the case.
Firstly the giant of social networks, Facebook, is to launch a new location service that will allow users to see the whereabouts of their contacts.
A report in The New York Times today claims that Facebook will launch the service at its developer conference in April, although the firm has been readying itself for the product's potential implications for some time.
The paper cited several people "briefed" on the project as saying that Facebook will soon offer a location service of its own as well as applications created by developers.
In response to the news, a Facebook spokesman said that the company is " constantly experimenting with new ideas and products internally", but would not respond to more specific enquiries.
Twitter, meanwhile, is reported to have tested a new geo-location feature on its web site yesterday.
Although the feature appears now to have been disabled, news site TechCrunch reported seeing a blue marker next to tweets made by mobile users. Hovering over the marker brought up a map of where the tweets were sent from.
Twitter has not responded to questions on why the feature has been turned off and when it plans to launch it officially.
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