Calling all technologists with strong business skills: the good news is companies are searching high and low for you. The better news is they're also putting their money where their mouth is.
But also be aware that the secret to boosting your salary is not about the technology skills you possess, it's what you do with them that counts.
Although IT salaries are continuing to rise, big pay increases are proving to be the exception rather than the rule, according to the latest figures from media research firm Media Monitoring Services.
"A lot of pure technology skills are becoming commoditised, so salaries in those areas are stabilising and, in some cases, they are going down," warns John Taylor, director of IT at recruiter Apex Computer Recruitment.
"Where technology is transforming the business - for example, if you've built a website or delivered bottom-line profit through technology - that's where the big salaries are. Individuals who can put together a large-scale technology infrastructure that's scalable, robust and secure are in demand - the technical skills you used to do that are almost irrelevant," he adds.
Being able to demonstrate that what you have delivered actually works could be the key to that telephone number salary. "These days, people are getting jobs on the back of URLs, not CVs," says Taylor.
If you only have HTML experience on small-scale projects, don't worry. Consider your next career move from a business rather than a technology perspective, Taylor advises. "Even if you go to a dotcom that fails, you're hot property - it reduces the risk of making those mistakes twice."
Generally, big thinkers - particularly executives - responsible for driving their companies' IT vision have been handsomely rewarded this year: IT directors now earn on average £66,250, and have also been on the receiving end of pay rises averaging 10 per cent.
Remember, everything is negotiable. The area in which a job is located influences the bargaining process. If you find yourself in a high-cost area with an underappreciated or lower-paying set of skills, or in the wrong industry, watch out.
Figures are based on the analysis of job adverts placed in paper-based periodicals including national daily, Sunday and weekly regional newspapers, and the weekly and monthly specialist IT press.
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