PC banking will double within three years to reach 10 million US households by 2001.
According to latest research from Woking based market researchers Inteco, 4.8 million US households are currently banking via PCs and the ?next wave? of PC banking will be led by a particular breed of consumer.
Categorised as ?rational buying households? that typically use new technology as a means of saving time, this group consists of mainly married couples with a combined income of more than $80,000, with over half being college graduates.
In the UK the company predicts the total number of individuals using online banking services via PCs at work or home, and via the TV, will reach 6.4 million by 2003. This is compared to over 400,000 individuals currently doing account viewing online, and 210,000 paying bills online.
The number of home banking households, to make comparison with the US figures, will be lower as in some households several individuals may have online accounts.
Most banks are expected to offer online payment facilities, but Inteco warns that unless banks give users significant incentives to pay bills electronically, many will still continue to pay via standing orders or to write cheques by hand.
Source: VNU Newswire
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