[This content is sponsored by IBM]
Multiscreen living is becoming normal for UK viewers, who regularly watch terrestrial TV while holding a smartphone or a tablet to tweet their reaction, or directly visit websites for information from their mobile device. The marketing people are rightly very excited, but the IT professionals should be too. Making sense of all the new data, and connecting all those apps to back-end systems is more of an IT challenge than a marketing challenge.
This fact has been taken from an exclusive study on the agile web.
For free access to the research, download the full report