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While one in four organisations confirmed there's been research into how changing web usage patterns driven by tablets and smartphones will affect their business, it seems that IT is kept at arm's length for this process. The marketing focus is on performance analytics - looking at user behaviour and optimising apps and sites to generate maximum revenue. While that is not a job for IT, connecting all the pieces to the enterprise and governing it is. IT need to get a place at the table to help the organisation avoid costly mistakes
This fact has been taken from an exclusive study on the agile web.
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