The rise of mobile web access has naturally seen an increase in users browsing the web on the move, whether commuting to work, going to the shops, taking in the sights or just sunning themselves on holiday. Tailoring web content to the location of the user has the potential to increase sales exponentially - if your customer is standing just outside the shop shouldn't you be tempting them in with an offer? Given the gains to be made, its surprising that research shows so few websites tailor content to the user's location. But then this isn't just a marketing problem, it's a technology problem. It's odd - given the scale of the opportunity - that as many as half of IT managers don't even know if their company has considered it.
This fact has been taken from an exclusive study on the agile web.
For free access to the research, download the full report