[This content is sponsored by IBM]
Forrester are talking about the Chief Marketing Technologist - and it's no surprise, as most of modern marketing is achieved through online technology. In some organisations, marketing have built and owned a largely cloud-based complete technology stack. But in the era of ‘big data' it has become increasingly important for technology systems like ERP, BI, data warehousing and supply chain management to talk effectively to all those mobile and tablet apps the marketing team have been deploying off their own backs out of their own pockets and via a multitude of separate suppliers. Businesses need successful marketing - but it won't be if data governance and app coding aren't disciplined. How many suppliers have you got? It's time to think about a common coding platform to deliver truly agile development.
This fact has been taken from an exclusive study on the agile web.
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