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In fact they don't think its anything to do with the IT team. Nevertheless they need to join those apps to enterprise systems, and the data moving between those systems and your customers and you needs to be governed. The apps need a disciplined framework of software development - or marketing will learn the hard way what IT learned long ago about repurposing code. Read the report and find out why IT knowledge can save marketing cash, prevent future headaches, create a disciplined framework for app design, deliver effective data governance and provide critical business advantage.
This fact has been taken from an exclusive study on the agile web.
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