[This content is sponsored by IBM]
Research shows that relatively few websites are designed by IT professionals. That’s not a surprise, after all working in an IT team doesn’t necessarily equip you with an eye for the right colour, the capability to design slick user interfaces, or the ability to write the persuasive marketing content that gets customers to part with their hard-earned cash. But data governance and coding are another matter altogether. Enterprises all over the UK are deploying mobile apps from multiple suppliers via marketing budgets with little thought to how they will tie up, who owns the code in the app – and so marketing teams are finding themselves in ‘lock down’ with suppliers, and are duplicating effort in a way a tech team would never do. It’s time for IT to take control of data governance and put mobile apps into a single framework, before your marketing team expensively relearns the SOA lessons IT learnt years ago.
This fact has been taken from an exclusive study on the agile web. Click here for the full report.