One of the problems with upgraded software packages is finding out whether
the new features are worth the extra cost, or that the vendor, having such a
mature product, tinkers at the edge, codes in a few insignificant bells and
whistles, and bumps up the price, a business model that is replicated across the
entire software industry.
Customer relationship management (CRM) was one of those areas targeted years
ago by software vendors seeking to help sales and marketing staff move from
Excel spreadsheets, which were impossible to manage, to a package which
dramatically shortcuts contacts information processing.
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Sage
ACT! has been such a product for many years, serving smaller firms whose
budgets tend to get personal scrutiny more often than the larger enterprises.
We looked at two versions, the standalone one and the Premium version
targeted at small to medium businesses. The standalone version install took
under 15 minutes including a small amount of configuration for email accounts,
and setting up a password protected SQL database which we allowed others to
share, i.e. they could connect concurrently to check contact information.
All contact and customer records are sorted by the free redistributable
SQL
Server Express database, which can handle 4GB of data. For larger firms,
which ACT! Premium targets, system administrators may wish to put in an SQL
Server 2005 Workgroup Edition database, but that bumps up the price to more than
the Premium Edition of ACT! 2009.
Pricing hasn't changed from the last version at £180 + VAT, however there is
a gotcha. If your database is an old one and you upgrade it with Sage ACT! 2009,
other users who want to connect to this new database will have to upgrade to
Sage ACT! 2009 too. The upgrade price from the previous version is £90 + VAT.
New features abound, some of which do move productivity up a gear. Users can
now automate database backups, as well as choose what, if anything, they need to
exclude.
There's also increased integration with Microsoft Outlook, such as allowing
multiple Outlook emails to be attached to contacts. More Lotus Notes support has
been included, and there's better calendar management and quicker search
capabilities.
Anybody who's used
Mindjet's
MindManager may appreciate the way in which CRM software is starting to
move. It's not nearly as far as Mindjet's innovative package, but in that
direction.
Both 32-bit and 64-bit versions of Windows Server 2008 are now supported, and
for XP Home and Vista Home Basic, concurrent user limits are five, while
Microsoft's business-focused operating systems allow 10.
Do you agree?
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