An independent advisory group to the European Commission has argued that
social networks and their users need more regulation to ensure that personal
data is not put at risk.
The
Article
29 Working Group, which has representatives from all European Union member
states, has put together a report outlining its proposals that will be published
shortly, according to a European Commission spokesman.
The report, which has been seen by The Financial Times, says that
sites that allow third-party developers to access user data, such as Facebook
and Twitter, should be more tightly controlled.
Even though the sites are based in the US, their large presence in Europe
means that they should be subject to European Union privacy and data protection
legislation, according to the Article 29 Working Group.
The group successfully argued in 2007 for Google to anonymise server logs
older than 24 months for European users.
Other proposals in the report include greater regulation to be applied to
companies that use social networking sites for marketing purposes.
It is currently unclear whether the group is proposing external government
regulation, or internal regulation that would be left to the sites themselves to
enforce.
A spokeswoman for Facebook accepted the need for a regulatory framework
because of the fast evolution of the web industry.
"The opinion issued by the Article 29 Working Group on social networking
services is an important step in providing the industry with practical guidance
for their operations in the European Union," she said. "It will now need to be
assessed in detail by all companies with services in this area."
However, Rob Marcus, director of social networking moderation company
Chat
Moderators, said that, while he is pleased that the EU is taking action in
this area, he does not believe that legislation is the way forward.
"I believe it is up to every user-generated content site to act responsibly,
and that self regulation is the way forward," he said. "Internet applications
tend to be fast moving in terms of technological advancement, so maintaining any
standards may become difficult."
The UK representative for the Article 29 Working Group is Richard Thomas, the
outgoing UK Information Commissioner, who could not be reached for more details.
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