Amazon founder Jeff Bezos has said that his company will not rest its e-book
hopes entirely on the Kindle, and will explore new formats.
Bezos said at the
Disruptive
by Design conference that the company will keep the Kindle business separate
from the larger e-book store, which offers titles for the Kindle and third-party
hardware such as the Apple iPhone.
"The device team has the job of making the most remarkable purpose-built
reading device in the world," he said. "We are going to give the device team
competition."
Amazon has been looking to expand the reach of the Kindle and its e-book
business in recent months. The company unveiled the larger
Kindle
DX in May, along with a plan to offer a wider range of items, such as
newspapers and magazines.
Other markets for e-books and reader devices, such as
textbook
distribution, are also being examined by governments and universities.
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