Vodafone
has unveiled a new unified communications service for large enterprise customers
that ties together desk phones, PC telephony, messaging and mobile phones.
The operator said that the system will work with a company's existing mobile
handsets, rather than requiring an upgrade to smartphones for all staff.
The
Vodafone
One service will handle call routing for customers, linking the Vodafone
network with their IP PBX and other infrastructure such as Microsoft Office
Communications Server (OCS) and Microsoft Exchange. Vodafone will also manage
the complete infrastructure.
This approach enables staff to have a single phone number across their desk
phone, mobile and PC-based telephony client, according to the firm. It also
enables voicemails to be managed like emails from within Outlook, and lets staff
exchange instant messages on a mobile phone by converting them to SMS.
Vodafone expects customers to see a typical 20 per cent reduction in
communications operating costs through Vodafone One. The service will be offered
under a minimum three-year contract that includes a fixed per-user monthly call
tariff.
According to the mobile operator, customers are looking to unified
communications as a way to become more responsive, but they also want to cut
costs and deploy a simpler solution.
"It's not just about knitting together fixed and mobile; you need to knit
together IP telephony and messaging with mobile," said Jon Rutherford, head of
corporate and public sector marketing at Vodafone.
Rutherford claimed that Vodafone's differentiator is that it can offer true
single-number capability. "The same number reaches all my phones. It will ring
my desk phone, my mobile and on my PC," he said.
Vodafone One can also offer a single directory through integration with a
customer's Active Directory Windows domain, and a single voicemail box by
integrating with the fixed-line voicemail and Exchange unified messaging.
Users get notification of voicemails on their desk phone, through Outlook,
and on their mobile handset, and can deal with them using any of these devices.
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