Microsoft's
Bing has already
overtaken Yahoo Search to become the second most used search engine across the
globe, according to
new
figures from US web analysis firm
StatCounter.
Bing officially went live on 3 June, although some country versions were
available ahead of that date. Much of the gain was at the expense of Google,
which is still the clear leader, and StatCounter said that it is too early to
say whether Microsoft can sustain its position.
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"It remains to be seen if Bing falls away after the initial novelty and
promotion, but at first sight it looks like Microsoft is on to a winner," said
Aodhan Cullen, chief executive at StatCounter.
Microsoft chief executive Steve Ballmer said recently that he wanted
Microsoft to become the second biggest search engine within five years.
"Following the breakdown in talks to acquire Yahoo at a cost of $40bn
[£25bn], it looks as if he may have achieved that with Bing much sooner and a
lot cheaper than anticipated," said Cullen.
Bing holds roughly 16 per cent of the US search market, according to
StatCounter's figures, while Yahoo has just over 10 per cent and Google 71 per
cent. Worldwide, the numbers break down as six per cent, five per cent and 88
per cent respectively.
StatCounter also pointed out that Bing is not currently available in its
fullest version in many locations, including the UK.
Visitors to the UK search page are given the sorts of options you might
expect from a standard search engine, including tabs for news, images, shopping
and the ability to see results from a chosen location.
However, selecting the US version of Bing brings up many of the additional
options touted by Microsoft as key selling points of its new 'decision engine'.
These include popular searches, a travel section, location-aware features such
as 'restaurants in your area', and information relating to the pictures used to
illustrate the Bing home page.
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