Google has launched a new analytics tool called
Google
Squared that presents search results in a spreadsheet.
The launch comes nearly a month after the search firm unveiled the idea for
the product. At the time there was talk that Google Squared would rival the
'computational knowledge engine' from
Wolfram
Alpha, but at the moment Google and initial users have expressed
disappointment with the results.
Google Squared is designed to allow users to research a subject without
visiting many different web sites. Search results are delivered in a table,
which users can then compare side by side.
The tool could be particularly useful to IT departments, for example, wanting
to conduct initial research into a new product or a certain strategy.
A
Google
video showed Alex Komoroske, Google Squared associate product manager,
trialling the tool to compare models of hybrid cars. The tool delivered a
spreadsheet comparing prices and mileage. But Komoroske admitted that the
technology "is by no means perfect".
"While gathering facts from across the internet is relatively easy (albeit
tedious) for humans to do, it's far more difficult for computers to do
automatically," he noted in the
Google
blog.
A quick test of Google Squared by vnunet.com shows that the
technology has a long way to go. For example, a search for 'softw
are-as-a-service' threw up three rows that would bring no value to users
searching for those terms. A search for 'cloud computing', meanwhile, delivered
only one row describing the term.
A search for 'EMC' came back with a description of one of the firm's
products, and another row with a broader description of the company. A search
for 'Microsoft' served up random details on a selection of the firm's products.
Even searching for 'romantic movies', which Google suggested might show off
the service, did not really work.
Many of the films listed in the spreadsheet were spot on, such as Pretty
Woman, Doctor Zhivago and When Harry Met Sally, but a
user of Google Squared wanting to find out which film to watch would not be
satisfied.
The descriptions of the films differed between random user comments, to a
movie synopsis usually found on the back of the DVD cover.
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