Microsoft is renewing its battle against Google with the launch of Bing, a "
decision engine" that the firm said goes beyond search.
Essentially, Microsoft is trying to make it easier to use the web for
specific types of decisions. In this regard, Bing will begin by focusing on
helping users to make a purchase decision, plan a trip, research a health
condition or find a local business.
The news follows hot on the heels of the
launch
of Wolfram Alpha, a "computational knowledge engine" which, much like Bing,
is not aimed at general search, but at specific requirements.
"Today, search engines do a decent job of helping people navigate the web and
find information, but they don't do a very good job of enabling people to use
the information they find," said Microsoft chief executive Steve Ballmer.
"When we set out to build Bing, we grounded ourselves in a deep understanding
of how people really want to use the web. Bing is an important first step
forward in our long-term effort to deliver innovations in search that enable
people to find information quickly, and use the information they've found to
accomplish tasks and make smart decisions."
Google has a stranglehold on the general search market, and it makes sense
for competitors to concentrate on niche requirements in order to try and gain
share. Services such as Bing and Wolfram Alpha are aimed at giving users a more
effective option than general search tools for solving specific issues.
Microsoft said that the Bing brand will also be integrated into several of
its other products, such as Virtual Earth, which becomes Bing Maps for
Enterprise; Bing Shopping, which includes the introduction of Bing Cashback; and
Bing Travel, which uses its acquisition of Farecast.
Bing.com
is just a blank screen at the moment, but Microsoft said that the service will
begin to roll out over the coming days with a full global launch on 3 June.
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