Netbooks continued to grow in popularity in the first quarter of 2009, and
now represent nearly 20 per cent of the worldwide laptop market, according to
new figures from market research firm
DisplaySearch.
The
Quarterly
Notebook PC Shipment and Forecast Report found that Acer led the
mini-laptop category with a market share of 30.5 per cent, shipping twice as
many as its nearest rival, Asus.
HP continued to dominate the overall notebook PC category, improving its
market share to 24.1 per cent with 7.3 million units shipped.
Netbooks were most popular in Europe and Latin America, while penetration was
lowest in China, Japan and North America.
EMEA accounted for 38 per cent of the total notebook market, compared to less
than 30 per cent in North America. EMEA was also responsible for 45 per cent of
all netbook shipments during the quarter.
The large increase in netbook take-up in EMEA could be due to telecoms
providers offering free or heavily discounted devices with data plans, according
to DisplaySearch.
Report author John Jacobs argued that, without the additional volume coming
from netbooks, the total laptop market could have dropped 19 per cent
year-on-year instead of just three per cent.
"It is clear at the moment that mini-notebooks play a vital role in the total
PC market," Jacobs said. "While there is no doubt that many buyers of mini-notes
would have chosen larger notebook PCs if mini-notes were not available, it is
also certain that many buyers might have chosen not to purchase a notebook PC at
all."
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