Sales of low-cost netbooks are growing strongly, in sharp contrast to the
rest of the computer market, according to the latest figures.
A report by research firm
DisplaySearch
predicts that netbook sales will grow by 65 per cent in the coming year,
compared to growth in notebook sales of just three per cent.
The report finds that the worsening economic situation is providing the
biggest stimulus to netbook sales, as customers look for low initial purchase
costs. More worryingly for some manufacturers, however, is increasing evidence
that customers who would have bought full-featured notebooks are buying netbooks
instead.
"With the
lone
exception of Apple, all the top 15 PC brands have entered the mini-note
market, initially as a response to competitive threats posed by Acer and Asus,
but also to satisfy demand for low-priced, entry-level PCs," said John F Jacobs,
director of notebook market research at DisplaySearch, and author of the report.
"The mini-note market is effectively segmented into two main categories:
low-cost PCs for emerging and education markets; and consumers and professionals
seeking light-weight, ultra-mobile products that offer a modicum of PC-like
functionality in a thin and light form factor."
Netbook sales are seeing their strongest growth in China and the Pacific Rim
states, with the exception of Japan, where demand is very low. North America is
also expected to be a low growth area.
Sales are also strong in emerging economies, however, particularly when
supported by local telecoms companies.
"Telecom providers in almost every geographic region are providing subsidised
mini-notes, lowering the street price by bundling it with a data plan," said
Jacobs.
"In emerging economies, internet service providers have revived micro-finance
models to facilitate adoption of mini-notes, while 39 original equipment
manufacturers in 29 countries have partnered with Intel, via its Classmate
programme, to ship approximately one million units in 2008 and an expected two
million in 2009."
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