Yahoo has
moved a step closer to its goal of owning the mobile web space with the official
launch of
Yahoo
Mobile for the browser and iPhone.
Previewed
at Mobile World Congress in February, and offered until now as a managed
beta, Yahoo Mobile is available from today on more than 300 handsets with
HTML-enabled mobile browsers, or as an application in the
iPhone
App Store. The service can be accessed from mobile handsets at
http://new.m.yahoo.com.
Yahoo Mobile features
Yahoo
oneSearch,
Yahoo
News and
Yahoo
oneConnect, which bundles web mail, Yahoo Calendar, Yahoo Address Book and
Yahoo Messenger, along with access to social networks.
The service will also offer
Yahoo
onePlace, which allows users to collect all the links to their favourite
content in a single location.
Mitch Lazar, European managing director of Yahoo Mobile, claimed that
customers are increasingly demanding mobile web services that offer improved
personalisation, and allow them to manage all the content they need in one place
on their phones.
"To further capitalise on the market potential, and continue our mobile
leadership, we created Yahoo Mobile, a dynamic starting point enabling consumers
to discover the world around them, stay connected through a variety of
communication services, and customise content to define their internet
experience on mobile devices," he said.
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