Collaboration among knowledge workers across Europe is becoming increasingly
pervasive and critical to businesses, but the adoption of enterprise 2.0
collaboration tools, such as social networks, blogs, wikis and virtual worlds,
are still being largely shunned by workers, according to new research.
A report from analyst firm
Forrester
on behalf of
Adobe, dubbed
Enabling the Future of Collaboration, looked into the nature, methods
and limitations of collaborative work among 3,000 knowledge workers in France,
Germany, Italy, the Netherlands, Spain, Sweden and the UK.
The research concluded that current tools are not meeting the needs of
professionals who require the ability to work efficiently, confidently and
securely together in their efforts to produce high-impact deliverables.
The vast majority (99 per cent) of respondents work collaboratively with
others, and 81 per cent work with two or more people in different time zones and
geographical regions.
Despite understanding the limitations of using methods such as face-to-face
meetings, email attachments and phone conference calls to collaborate, many are
too unsure of, or uncomfortable with, newer technologies to rely on them.
Interviewees said that problems with established practices centre around
security, control of the information once it has been disseminated and the level
of engagement that can be offered to recipients.
Similarly, there is a desire from these workers to explore the potential
advantages of newer tools. For example, 65 per cent of respondents said they
wanted faster collection of information, 49 per cent aim to reduce paper for
information collection, and 44 per cent are looking for more engaging ways to
collaborate.
"The survey data shows a marked propensity among knowledge workers to stick
with what they know for team collaboration - email and attachments - despite the
recognition of needed improvements and potentially better alternatives," said
Tim Walters, senior analyst at Forrester and one of the report's authors.
"The challenge for the enterprise, therefore, is not just to provide improved
collaboration solutions, but to support workers' current habits while
transitioning them to new and constantly evolving ways of working."
Interestingly, there seems to be growing use of more established web-based
tools. The research found that up to 15 per cent of workers use instant
messaging, video/web conferencing and team collaboration sites to work more
closely with others, particularly outside the business.
"The study shows that people's work habits and preferences need to be a top
consideration when planning any business and IT endeavour," said Mark Wheeler,
marketing director for Adobe in Northern Europe.
"The opportunity for IT experts in Europe now is to select and develop
enabling solutions to satisfy enterprises' business needs and meet knowledge
workers' demands.
"We believe that collaboration tools are most effective when they allow users
to work in the way they want to, without requiring everyone to adopt them to be
successful."
Wheeler puts this down more to the general principle that people will stick
with established practices, even if they are sub-optimal, until there is a
compelling reason to change, rather than any fundamental flaws with the newer
technologies.
He does agree, however, that these tools will need to develop and mature over
time to become increasingly appealing to these workers and further drive
adoption.
As a result, Wheeler predicts that the use of these types of tools will
continue to grow as the younger workers who are more comfortable using them rise
through the workforce, and the evolution of the applications themselves make
them increasingly attractive to workers.
The
full
report will be available on Abode's web site from 12 February.
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