Netbooks are set for a strong year in 2009, according to integrated circuit
designers in Taiwan, which are already reporting increased OEM orders this
month due to the imminent launch of a new
Asus Eee
PC, a new generation of
Acer
Aspire One netbooks and the
Sony
P series.
An increase in netbook sales would be good news for suppliers such as
built-in camera chip manufacturer Sonix, Ethernet supplier Realtek
Semiconductor and keyboard controller producer Ene Technology. All these
companies are predicting increased sales in January, and steady growth
throughout the first quarter of 2009.
Ene Technology is already estimating January sales to shoot up some 40 per
cent sequentially from $1.52m to $2.09m (£1.09m to £1.5m).
Realtech is already looking to the next quarter of 2009 after testing its
new wireless LAN single chip, predicted to have a positive effect on shipment
growth in the second quarter. The firm also hopes to see a 10 per cent rise in
sales this month over last month, reaching some $23.9m (£17.1m).
However, although Acer is expecting shipments in the tens of millions for its
Aspire One netbooks in 2009, according to reports the company may not have hit
its much lower 2008 shipment guidance. Acer forecast some five million netbook
shipments last year, but sources believe that the actual number lies somewhere
between 4.5 million and 4.8 million units.
Asus, too, seems to have fallen short of its five million netbook shipment
goal, managing to ship only 4.9 million in 2008, with sales purportedly only
reaching 4.5 million units.
Acer performed worse in actual sales, according to channel sources, managing
to sell just four million units in 2008.
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