In his keynote address at CES in Las Vegas this week, Microsoft chief
executive Steve Ballmer has outlined his plans to bring together computers,
phones and the television into a single unified internet environment controlled
by Windows.
Ballmer explained that computers are the dominant platform for Windows
computing, but that only a billion people on the planet own a computer. On the
other hand, many more owned a mobile phone, which for some was their first
experience of computing.
Microsoft is now looking to add in the third 'screen': television. Ballmer
predicted that in the next few years the television will be transformed from a
static device to an internet-enabled tool linked to the computer and mobile
phone.
"Connecting all together is the last mile to creating a real breakthrough for
consumers," he said. "The lynchpin for this should be Windows. It will work
across all three screens seamlessly."
Ballmer added that, while television resolutions have improved, the
technology has remained largely static. But this is about to change.
On the phone front Ballmer announced a deal with Verizon, which would see
Windows Live searching software pre-installed on all Verizon handsets. The
forthcoming Internet Explorer 8.0 for mobiles will also have Flash embedded and
enhanced links to other popular web sites so that mobile users can upload
content to web sites and Windows Live.
We are on the verge of the kind of technology innovation that only happens every 15 to 20 years
Steve Ballmer Microsoft
Windows
7 will be the operating system to link all these devices together, according
to Ballmer.
The new operating system will be integrated with
Windows
Media Center, and Microsoft will add new features allowing people to search
for specific television shows. Programmes such as Top Gear will also
create custom applications for Microsoft.
Spring will see the launch of Microsoft Primetime, a channel on Xbox Live
that will increase interactivity for users. This will include an online game
show called One Against A Hundred, where players compete in a quiz show
for cash prizes.
"We are on the verge of the kind of technology innovation that only happens
every 15 to 20 years," Ballmer said.
This will be driven by three factors. Firstly, processors have become so
powerful that the software industry is having to rethink how it uses the huge
computing power to which it now has access.
Secondly, screens and displays are multiplying to the point that they are
everywhere and people will have access to much more visual information.
Finally, the 'three screens' will converge to make internet and computing
power universal.
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