Yahoo is teaming up with Samsung, Toshiba and LG to bring the internet to a
new range of television sets.
Yahoo has developed what it calls the Yahoo Widget Engine, which displays a
series of internet options in a scrolling bar across the base of the screen that
can be accessed using a standard remote control.
"The merging of the internet and television will create what we call the
cinematic internet," said Patrick Berry, vice president of Connected TV at
Yahoo.
"This will make TV into something bigger and more exciting than ever. It will
allow developers to reach a whole new community."
The links will not only be for Yahoo properties, as the company has signed up
popular third parties Flickr and Pandora.
Yahoo will be looking at the initiative to shore up its ailing business. The
company had a very bad 2008 and is falling behind in the search and community
stakes.
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